Inbound Marketing,
Brian Halligan
1. What was the general theme or argument of the book?
The book covered
different methods of getting customers to find you on their own rather than
explicitly advertising which is what they call “Inbound Marketing”. It goes
over how to get visitors to find you and how to convert those visitors to
customers and sales.
2.
2. How did the book, in
your opinion, connect with and enhance what you are learning in ENT 3003?
For the most part, the
book covered marketing and product visibility practices, which do not directly
connect to what we have learned in the videos and exercises. Some concepts from
the class can be extended through the topics in the book for the purposes of
getting visitors and customers. For example, identifying your market segment is
an important part of being able to focus your content and search engine
keywords in a way that will get you the most visitors.
3.
3. If you had to design
an exercise for this class, based on the book you read, what would that exercise
involve?
I can think of two
decent exercises that could be designed around the concepts covered by this
book. The first is one to learn about Search Engine Optimization by creating
mock-ups for website content, that focuses on optimizing placement in google
search results. The second could be creating mock content for a social media
page that promotes your product and would attract potential customers.
4.
4. What was your biggest
surprise or 'aha' moment when reading the book? In other words, what did you
learn that differed most from your expectations?
I had never thought
much about some of the methods that the book uses as calls to action. I have
often seen sites that will offer things like webinars, classes, or
consultation, but did not think of them as a call to action just as site
content or services. It makes sense to me that including such features and
resources would be a large factor in converting prospects to customers. They
say that using a “Contact Us” form is one of the lowest converting calls to
action, which I have included in sites I have worked on previously.
This book sounds incredibly interesting. I chose to read a book written by a Comic strip creator. It’s quite a coincidence that the information in your selected book suits you well. Finding strategic ways to utilize online search engines and social media to draw in customers is the future of customer acquisition, or at least that’s what I have observed. Given that you’re pursuing computer science, and your very much needed and convincing product, I think the information that you were presented in “Inbound Market” may be very beneficial to growing your user base. I also have to mention that I think that your submission for question 3 “designing an exercise” was very well thought out. Though on the surface it seems a bit intimidating to me, it definitely sparked my interest.
ReplyDeleteHi Justin,
ReplyDeleteYour book sounds really good. I especially liked how you derived such important from the idea of calls to action. That's something that I think should be included in everything, and I will be making that effort in my own product development in the future. Furthermore, I appreciated how even though the book did not match up perfectly with our course material, you were still able to derive some benefit. Great job!