Assignment 4 - Forming An Opportunity Belief

I believe an opportunity exists that will allow people to get a better idea of the sizes of shoes they order online. It can be difficult to shop for any clothing item online because it is difficult to know if something will fit or not. This issue is something that I ran into recently when ordering shoes online and when looking at product reviews to determine how a shoe would fit, saw other people experiencing the same issue. As the market for online shopping has grown over the past decade, more and more people are ordering shoes online and experiencing this common issue. In stores, of course, it is easy to try them on before buying, and some solutions such as amazon’s order 3 return 2 policy, though a hassle, have been created to make the process easier. I am, say, 60% sure this is an opportunity that exists from what I have seen online in reviews and while going through the process.

                My original opportunity mostly still stands as is and is a common enough problem that someone might face. I do think I may have overestimated how many people buy shoes online currently, I interviewed family who I know have bought clothes online before. One of them brought up that the market for online shoe shopping may not be as large as I expect. From what I have learned it might be a good idea to address the issue of finding shoes that fit well as a more general problem or at least present it that way, but I am still not sure if or how I would broaden the framing of the opportunity. Adapting to customer feedback is important, if potential customers are uninterested in the product or service then then that probably means the opportunity needs to be adjusted. I do think that a sample size of 3 customers is not necessarily large enough to get a solid response, I think the customer reviews I have seen may be a more telling sign that the opportunity exists for a solution.